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Constant Contact vs. Campaign Monitor

October 23, 2021

Introduction

Marketing automation software has become an essential tool for businesses of all sizes to manage their marketing campaigns effectively. Constant Contact and Campaign Monitor are two of the most popular marketing automation software options on the market.

This post will provide an unbiased comparison of Constant Contact vs. Campaign Monitor to help you find the best marketing automation software for your business needs. Numbers and factual information will be used to provide a clear understanding of the strengths and weaknesses of each option.

Pricing

Both Constant Contact and Campaign Monitor offer several pricing tiers based on the number of subscribers. Constant Contact's pricing starts at $20 per month for up to 500 contacts, while Campaign Monitor's pricing starts at $9 per month for up to 500 subscribers.

However, Constant Contact's pricing increases significantly as the number of contacts/subscribers grows. For example, 10,000 contacts will cost $95/month with Constant Contact, compared to $149/month with Campaign Monitor.

Features

Both Constant Contact and Campaign Monitor offer a wide range of features for email marketing and automation, including email templates, list management, and automation workflows. However, Campaign Monitor offers a more robust set of features, including A/B testing, dynamic content, and advanced segmentation.

Campaign Monitor also offers integration with third-party apps and platforms, including Shopify, Salesforce, and Facebook Lead Ads, making it a more versatile tool for marketers.

User Interface

The user interface of both Constant Contact and Campaign Monitor is intuitive and user-friendly. However, Campaign Monitor provides a more modern and visually appealing interface compared to Constant Contact, making it easier for users to navigate and use the platform with ease.

Customer Support

Both Constant Contact and Campaign Monitor provide excellent customer support through phone, email, and live chat. However, Constant Contact offers 24/7 phone support compared to Campaign Monitor's limited phone support.

Conclusion

Overall, both Constant Contact and Campaign Monitor offer great marketing automation software solutions for businesses of all sizes. Constant Contact may be the better option for businesses with less than 10,000 subscribers, while Campaign Monitor is a more comprehensive solution for larger businesses with a need for advanced features and integrations.

Hopefully, this post provides valuable insight into the strengths and weaknesses of each solution. Ultimately, the best option will depend on your business needs and budget.

References

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